New challenges to international marketing

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...

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Bibliographic Details
Other Authors Sinkovics, Rudolf R., 1966-, Ghauri, Pervez N., 1948-
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, c2009.
SeriesAdvances in international marketing ; v. 20.
Subjects
Export marketing > Research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781848554696
1848554699
9781848554689
ISSN1474-7979 ;
DOI10.1108/S1474-7979(2009)20
Physical Description1 online resource (xi, 418 p.) : ill.

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Table of Contents:
  • Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri
  • The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels
  • Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert
  • Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim
  • Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen
  • Internationalisation and technological innovation: empirical evidence on their mutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp
  • The role of innovative and entrepreneurial behavior in internationalization processes / Arild Aspelund and Tage Koed Madsen
  • Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos
  • Do firms create value through international strategic alliances? / Chia-Ling 'Eunice' Liu
  • What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures / Mehmet Berk Talay and M. Billur Akdeniz
  • Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul
  • The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics
  • Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmüller and Anne Souchon
  • The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang
  • Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.

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