Research on international service marketing a state of the art

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...

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Bibliographic Details
Other Authors: Pauwels, Pieter., Ruyter, Ko de.
Format: Electronic
Language: English
Published: Amsterdam ; Boston : Elsevier JAI, 2005.
Edition: 1st ed.
Series: Advances in international marketing ; v. 15.
Subjects:
Service industries > Marketing.
Export marketing.
Sales & marketing.
International business.
Business & Economics > International > Marketing.
elektronické knihy
electronic books
ISBN: 9781849503310 (electronic bk.) :
1849503311 (electronic bk.) :
9780762311859 (hbk.)
0762311851 (hbk.)
Physical Description: 1 online resource (ix, 197 p.) : ill.

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Summary: A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.
Item Description: State of the art report.
Bibliography: Includes bibliographical references and index.
ISBN: 9781849503310 (electronic bk.) :
1849503311 (electronic bk.) :
9780762311859 (hbk.)
0762311851 (hbk.)
ISSN: 1474-7979 ;

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