Storytelling-case archetype decoding and assignment manual (SCADAM)

• Other Authors: Woodside, Arch G., Sood, Suresh C.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in culture, tourism and hospitality research ; v. 11.
• Subjects: Jung, C. G. > (Carl Gustav), > 1875-1961.; Consumer behavior.; Marketing > Psychological aspects.; Consumers > Attitudes.; Archetype (Psychology); elektronické knihy; electronic books
• ISBN: 9781785602160
• ISSN: 1871-3173 ;
• DOI: 10.1108/S1871-3173201611
• Physical Description: 1 online resource (xi, 376 p.) : ill.

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degre...

Table of Contents:

• Introduction
• Theory of brand enabling archetype enactment by consumer
• Literature review
• Method : story listening and collection
• Archetype processing and story analysis
• Creator archetype
• Every person archetype
• Explorer archetype
• Hero archetype
• Innocent archetype
• Jester archetype
• Lover archetype
• Magician archetype
• Outlaw archetype
• Ruler archetype
• Sage archetype
• Shadow archetype
• Caregiver archetype
• Theory refinement, implications and conclusions.