Social media in strategic management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...

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Bibliographic Details
Other Authors Olivas-Lujan, Miguel R., Bondarouk, Tanya, 1967-
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2013.
SeriesAdvanced series in management, v. 11
Subjects
Strategic planning.
Social media.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781781908990
ISSN1877-6361 ;
DOI10.1108/S1877-6361(2013)11
Physical Description1 online resource (xvi, 276 p.) : ill.

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Table of Contents:
  • Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk
  • Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby
  • Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey
  • Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman
  • Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta ... [et al.]
  • You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou
  • Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore
  • Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung
  • Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili
  • Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt
  • Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo
  • Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus
  • Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura
  • Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao.

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