Review of marketing research. Vol. 10

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experie...

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2013.
SeriesReview of marketing research,
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781781907610
ISSN1548-6435
DOI10.1108/S1548-6435(2013)10
Physical Description1 online resource (xvi, 291 p.) : ill.

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Summary:Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
ISBN:9781781907610
ISSN:1548-6435
DOI:10.1108/S1548-6435(2013)10
Physical Description:1 online resource (xvi, 291 p.) : ill.

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