Visionary pricing reflections and advances in honor of Dan Nimer

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....

Full description

Saved in:
Bibliographic Details
Other Authors Smith, Gerald E., Nimer, Dan
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2012.
SeriesAdvances in business marketing & purchasing ; v. 19.
Subjects
Pricing.
Marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781780529974
ISSN1069-0964 ;
DOI10.1108/S1069-0964(2012)19
Physical Description1 online resource (xix, 363 p.) : ill.

Cover

Table of Contents:
  • On Dan Nimer / Englebert Kirchner
  • One on one, pricing with Dan Nimer / Gerald E. Smith, Dan Nimer
  • The founding principles and strategies of pricing / Gerald E. Smith, Dan Nimer
  • Integrating marketing and operational choices for profit growth / Thomas Nagle, Lisa Thompson
  • How price consulting is coming of age / Hermann Simon
  • Incorporating competitive strategy in pricing strategy / George E. Cressman
  • Emergent pricing strategy / Gerald E. Smith
  • Price and customers' perceptions of value / Kent B. Monroe
  • Using case ROI to determine customer and segment value in the business-to-business environment / Reed K. Holden
  • Legal tools that support value pricing / Eugene F. Zelek
  • Understanding value : beyond mere metrics / E.M. (Mick) Kolassa
  • Creating value with sales promotion strategies that avoid price discounting / Takaho Ueda
  • Pricing : from good to world class / Craig Zawada, Mike Marn
  • Pricing software : ten predictions for the future / Allan Gray ... [et al.]
  • Capturing the value of pricing analytics / Chuck Davenport, John Norkus, Michael Simonetto.

Similar Items