Commercial diplomacy in international entrepreneurship a conceptual and empirical exploration

Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...

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Bibliographic Details
Other Authors: Ruël, Huub.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2012.
Series: Advanced series in management ; v. 9.
Subjects:
Business & Economics > Management.
Business & Economics > Human Resources & Personnel Management.
Business & Economics > Commerce.
International business.
Management & management techniques.
International business enterprises.
Entrepreneurship.
International economic relations.
elektronické knihy
electronic books
ISBN: 9781780526751 (electronic bk.) :
Physical Description: 1 online resource (xix, 291 p.) : ill.

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Table of contents

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245 0 0 |a Commercial diplomacy in international entrepreneurship  |h [electronic resource] :  |b a conceptual and empirical exploration /  |c edited by Huub Ruël. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2012. 
300 |a 1 online resource (xix, 291 p.) :  |b ill. 
490 1 |a Advanced series in management,  |x 1877-6361 ;  |v v. 9 
505 0 |a ch. 1. Research on commercial diplomacy : a review and implications / Shirin Reuvers, Huub Ruël -- ch. 2. Commercial diplomats as corporate entrepreneurs : an institutional perspective / Robin Visser, Huub Ruël -- ch. 3. The value of commercial diplomacy from an international entrepreneurs perspective / Sander Busschers, Huub Ruël -- ch. 4. The effectiveness of commercial diplomacy : a survey among embassies and consulates / Lennart Zuidema, Huub Ruël -- ch. 5. Measuring export support performance / Gorazd Justinek -- ch. 6. The commercial diplomat in interaction with international business : results of an empirical study / Olivier Naray -- ch. 7. Competitors or collaborators : a comparison of commercial diplomacy policies and practices of EU member states / Annette Stadman, Huub Ruël -- ch. 8. Entering the United States federal procurement market : success factors and barriers for foreign firms / Tim Vehof, Huub Ruël, Jan Telgen -- ch. 9. Lobbying of commercial diplomats : institutional setting as a determining factor / Elena Bondarouk, Huub Ruël. 
520 |a Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of technology transfer. The spectrum of actors in commercial diplomacy ranges from the high-policy level (head of state or prime minister to ambassador) and the lower level of specialized diplomatic envoys like trade representative, commercial attaché or commercial diplomat. This volume focuses on how to organize diplomacy to support international entrepreneurs. It takes an interdisciplinary perspective, combining the fields of business administration and public administration, more specifically international entrepreneurship and international relations. This is the first interdisciplinary book that extensively explores the organization of diplomacy for international entrepreneurship at the micro level: the diplomats' and individual entrepreneurs' perspective. 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Management.  |2 bisacsh 
650 7 |a Business & Economics  |x Human Resources & Personnel Management.  |2 bisacsh 
650 7 |a Business & Economics  |x Commerce.  |2 bisacsh 
650 7 |a International business.  |2 bicssc 
650 7 |a Management & management techniques.  |2 bicssc 
650 0 |a International business enterprises. 
650 0 |a Entrepreneurship. 
650 0 |a International economic relations. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Ruël, Huub. 
776 1 |z 9781780526744 
830 0 |a Advanced series in management ;  |v v. 9. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1877-6361(2012)9  |y Full text 

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