The management and leadership of educational marketing research, practice and applications

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...

Full description

Saved in:
Bibliographic Details
Other Authors Oplatka, Izhar, Hemsley-Brown, Jane, 1950-
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2012.
SeriesAdvances in educational administration ; v. 15.
Subjects
Education > Marketing.
Educational leadership.
School management and organization.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781781902431
ISSN1479-3660 ;
DOI10.1108/S1479-3660(2012)15
Physical Description1 online resource (x, 286 p.) : ill.

Cover

Table of Contents:
  • The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown
  • Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett
  • Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe
  • Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell
  • School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York
  • Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski
  • Relationship marketing and school success / Dorit Tubin
  • a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson
  • Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown
  • Educational marketing and the pace of innovation / Miri Yemini
  • Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman
  • Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka.

Similar Items