Toward a better understanding of the role of value in markets and marketing special issue

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

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Bibliographic Details
Other Authors Vargo, Stephen L., 1945-, Lusch, Robert F.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2012.
SeriesReview of marketing research, v. 9
Subjects
Marketing.
Value.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781780529134
ISSN1548-6435 ;
DOI10.1108/S1548-6435(2012)9
Physical Description1 online resource (xv, 252 p.) : ill.

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Table of Contents:
  • Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra
  • The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch
  • An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch
  • Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne
  • Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll
  • The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters
  • A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman
  • An integrative framework of value / Irene C.L. Ng, Laura A. Smith.

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