Toward a better understanding of the role of value in markets and marketing special issue

In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-d...

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Bibliographic Details
Other Authors: Vargo, Stephen L., 1945-, Lusch, Robert F.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2012.
Series: Review of marketing research, v. 9
Subjects:
Business & Economics > Marketing > Research.
Business & Economics > International > Marketing.
Sales & marketing management.
Marketing.
Value.
elektronické knihy
electronic books
ISBN: 9781780529134 (electronic bk.) :
Physical Description: 1 online resource (xv, 252 p.) : ill.

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Table of contents

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008 120820s2012 enka o 000 0 eng d
020 |a 9781780529134 (electronic bk.) :  |c £67.95 ; €97.95 ; $124.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 658.8 
245 0 0 |a Toward a better understanding of the role of value in markets and marketing  |h [electronic resource] :  |b special issue /  |c edited by Stephen L. Vargo, Robert F. Lusch. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2012. 
300 |a 1 online resource (xv, 252 p.) :  |b ill. 
490 0 |a Review of marketing research,  |x 1548-6435 ;  |v v. 9 
505 0 |a Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. 
520 |a In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume. 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Marketing  |x Research.  |2 bisacsh 
650 7 |a Business & Economics  |x International  |x Marketing.  |2 bisacsh 
650 7 |a Sales & marketing management.  |2 bicssc 
650 0 |a Marketing. 
650 0 |a Value. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Vargo, Stephen L.,  |d 1945- 
700 1 |a Lusch, Robert F. 
776 1 |z 9781780529127 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435(2012)9  |y Full text 

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