Review of marketing research special issue : marketing legends

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

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Bibliographic Details
Other Authors Naresh K. Malhotra
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2011.
SeriesReview of marketing research, v. 8
Subjects
Business & Economics > Marketing > Research.
Market research.
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857248985
ISSN1548-6435 ;
DOI10.1108/S1548-6435(2011)8
Physical Description1 online resource (xix, 351 p.) : ill.

Cover

Table of Contents:
  • Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi
  • Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo
  • Philip Kotler's contributions to marketing theory and practice / Philip Kotler
  • Looking through the marketing lens : my journey so far ... / V. Kumar
  • Personal reflections on my research contributions to marketing / Naresh K. Malhotra
  • Some personal reflections on pricing research / Kent B. Monroe
  • A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth
  • Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind
  • Lessons learned during a career / Gerald Zaltman.

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