Review of marketing research special issue : marketing legends
This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2011.
|
| Series | Review of marketing research,
v. 8 |
| Subjects | |
| Online Access | Full text |
| ISBN | 9780857248985 |
| ISSN | 1548-6435 ; |
| DOI | 10.1108/S1548-6435(2011)8 |
| Physical Description | 1 online resource (xix, 351 p.) : ill. |
Cover
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| 245 | 0 | 0 | |a Review of marketing research |h [electronic resource] : |b special issue : marketing legends / |c edited by Naresh K. Malhotra. |
| 260 | |a Bingley, U.K. : |b Emerald, |c 2011. | ||
| 300 | |a 1 online resource (xix, 351 p.) : |b ill. | ||
| 490 | 0 | |a Review of marketing research, |x 1548-6435 ; |v v. 8 | |
| 505 | 0 | |a Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman. | ||
| 588 | 0 | |a Print version record | |
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| 650 | 7 | |a Market research. |2 bicssc | |
| 650 | 0 | |a Marketing research. | |
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| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Naresh K. Malhotra. | |
| 776 | 1 | |z 9780857248978 | |
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