Review of marketing research special issue : marketing legends

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

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Bibliographic Details
Other Authors Naresh K. Malhotra
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2011.
SeriesReview of marketing research, v. 8
Subjects
Business & Economics > Marketing > Research.
Market research.
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857248985
ISSN1548-6435 ;
DOI10.1108/S1548-6435(2011)8
Physical Description1 online resource (xix, 351 p.) : ill.

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Summary:This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
ISBN:9780857248985
ISSN:1548-6435 ;
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
DOI:10.1108/S1548-6435(2011)8
Physical Description:1 online resource (xix, 351 p.) : ill.

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