rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
  name:
    name part: Zou, Shaoming.
  name:
    name part: Fu, Huifen.
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    place:
      place term: Bingley, U.K
    publisher: Emerald
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource (xiv, 307 p.) : ill.
  abstract: The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
  table of contents: International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh.
  note: edited by Shaoming Zou, Huifen Fu.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: Research
  subject:
    topic: Business & Economics
    topic: International
    topic: Marketing
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: General
  subject:
    topic: Sales & marketing
  subject:
    topic: International business
  subject:
    topic: Export marketing
  classification: 658.848
  classification: 339.1
  related item:
    title info:
      title: Advances in international marketing ; v. 21
  identifier: 9780857244482
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 110429
    record change date: 20110429085329.0
    record identifier: em-bslw07497244