rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Higher education administration with social media
  name:
    name part: Wankel, Laura A.
  name:
    name part: Wankel, Charles.
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    place:
      place term: Bingley, U.K
    publisher: Emerald
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource (xviii, 283 p.) : ill.
  abstract: New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and using social networking sites during the career management process, for social research and studying abroad.
  table of contents: Connecting on campus with new media : introduction to higher education administration with social media / Laura A. Wankel, Charles Wankel -- Hybrid engagement : how Facebook helps and hinders students' social integration / Bree McEwan -- Social media for social research : applications for higher education communications / Nicolle Merrill -- Social media use by enrollment management / Phillip Griffiths, Anthony Wall -- Second life : the future of education is here today / P. Charles Livermore -- Mentoring 2.0 : high tech/high touch approaches to foster student support and development in higher education / Melanie Booth, Arthur Esposito -- Learning together : using social media to foster collaboration in higher education / Neil Ford, Melissa Bowden, Jill Beard -- Using social media in study abroad / Penny Schouten -- Using social networking sites during the career management process / Nancy Richmond, Beth Rochefort, Leslie Hitch -- Amplification and analysis of academic events through social media : a case study of the 2009 Beyond the Repository Fringe event / Nicola Osborne -- Connecting fans and sports more intensively through social media / Karen Weaver -- Engaging alumni and prospective students through social media / Eric Kowalik -- Am I invited? : social media and alumni relations / Heather Makrez -- Twitter in higher education : from application to alumni relations / Jon Hussey.
  note: edited by Laura A. Wankel, Charles Wankel.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Education
    topic: General
  subject:
    topic: Education
    topic: Administration
    topic: General
  subject:
    topic: Education
  subject:
    topic: Organization & management of education
  subject:
    topic: Education, Higher
  subject:
    topic: Social media
  classification: 378
  related item:
    title info:
      title: Cutting-edge technologies in higher education, v. 2
  identifier: 9780857246523
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 110301
    record change date: 20110301141156.0
    record identifier: em-bslw07144971