Research in consumer behavior. Vol. 10

• Other Authors: Belk, Russell W.
• Format: Electronic
• Language: English
• Published: Bingley, U.K. : Emerald, 2006.
• Series: Research in consumer behavior.
• Subjects: Business & Economics > Management.; Social Science > General.; Society & social sciences.; Consumer behavior.; elektronické knihy; electronic books
• ISBN: 9781848559851 (electronic bk.) :
• Physical Description: 1 online resource (ix, 274 p.) : ill.
• ISSN: 0885-2111

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.