Review of marketing research. Vol. 5

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR&...

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Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2008.
Series: Review of marketing research,
Subjects:
Business & Economics > Marketing > Research.
Market research.
Marketing research.
elektronické knihy
electronic books
ISBN: 9780857247278 (electronic bk.) :
Physical Description: 1 online resource (xvi, 194 p.) : ill.

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Table of contents

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020 |a 9780857247278 (electronic bk.) :  |c £59.95 ; €74.95 ; $99.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 339.1 
245 0 0 |a Review of marketing research.  |n Vol. 5  |h [electronic resource] /  |c edited by Naresh K. Malhotra. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2008. 
300 |a 1 online resource (xvi, 194 p.) :  |b ill. 
490 0 |a Review of marketing research,  |x 1548-6435 
505 0 |a Review of marketing research : the first five volumes / Naresh K. Malhotra -- Consumer judgment from a dual-systems perspective : recent evidence and emerging issues / Mary Frances Luce -- Can you see the chasm? : innovation diffusion according to Rogers, Bass, and Moore / Eitan Muller -- Exploring the open source product development bazaar / Barry L. Bayus -- A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (STP analysis) for marketing research / A. Selin Atalay -- Methods for handling massive numbers of attributes in conjoint analysis / Meng Su -- A review and comparative analysis of laddering research methods : recommendations for quality metrics / M. Phillips -- Metrics for the new Internet marketing communications mix / Michael Trusov. 
520 |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Marketing  |x Research.  |2 bisacsh 
650 7 |a Market research.  |2 bicssc 
650 0 |a Marketing research. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Malhotra, Naresh K. 
776 1 |z 9780765621252 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435(2009)5  |y Full text 

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