Review of marketing research. Vol. 4

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2008.
SeriesReview of marketing research,
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857247261
ISSN1548-6435
DOI10.1108/S1548-6435(2008)4
Physical Description1 online resource (xiv, 202 p.) : ill.

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Table of Contents:
  • Review of marketing research : taking stock / Naresh K. Malhotra
  • Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer
  • How much to use? An action-goal approach to understanding factors influencing consumption quantity / Shashi Matta
  • Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / Anita Man Luo
  • Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai
  • A review of eye-tracking research in marketing / Rik Pieters
  • Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Argun Saatcioglu
  • Designing price contracts for procurement and marketing of industrial equipment / George John.

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