Review of marketing research. Vol. 3
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...
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| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2007.
|
| Series | Review of marketing research,
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780857247254 |
| ISSN | 1548-6435 |
| DOI | 10.1108/S1548-6435(2007)3 |
| Physical Description | 1 online resource (vi, 208 p.) : ill. |
Cover
Table of Contents:
- Review of marketing research : a look ahead / Naresh K. Malhotra
- Managing customer relationships / Crina O. Tarasi
- A critical review of marketing research on diffusion of new products / Gerard J. Tellis
- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston
- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau
- Store brands : from back to the future / Jagmohan S. Raju
- Language, thought, and consumer research / Robert A. Peterson
- You ought to be in pictures : envisioning marketing research / Russell W. Belk.