Review of marketing research. Vol. 3
"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald,
2007.
|
| Series | Review of marketing research,
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780857247254 |
| ISSN | 1548-6435 |
| DOI | 10.1108/S1548-6435(2007)3 |
| Physical Description | 1 online resource (vi, 208 p.) : ill. |
Cover
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| 245 | 0 | 0 | |a Review of marketing research. |n Vol. 3 |h [electronic resource] / |c edited by Naresh K. Malhotra. |
| 260 | |a Bingley, U.K. : |b Emerald, |c 2007. | ||
| 300 | |a 1 online resource (vi, 208 p.) : |b ill. | ||
| 490 | 0 | |a Review of marketing research, |x 1548-6435 | |
| 505 | 0 | |a Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju -- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk. | |
| 520 | |a "The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series." | ||
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| 700 | 1 | |a Malhotra, Naresh K. | |
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