Review of marketing research. Vol. 2

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2005.
SeriesReview of marketing research,
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857247247
ISSN1548-6435
DOI10.1108/S1548-6435(2006)2
Physical Description1 online resource (xi, 240 p.) : ill.

Cover

Table of Contents:
  • Review of marketing research : some reflections / Naresh K. Malhotra
  • Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi
  • Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park
  • Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra
  • Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King
  • Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman
  • The metrics imperative : making marketing matter / Donald R. Lehmann
  • Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek.

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