Review of marketing research. Vol. 2

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."

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Bibliographic Details
Other Authors: Malhotra, Naresh K.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2005.
Series: Review of marketing research,
Subjects:
Business & Economics > Marketing > Research.
Market research.
Marketing research.
elektronické knihy
electronic books
ISBN: 9780857247247 (electronic bk.) :
Physical Description: 1 online resource (xi, 240 p.) : ill.

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Table of contents

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020 |a 9780857247247 (electronic bk.) :  |c £59.95 ; €74.95 ; $99.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 339.1 
245 0 0 |a Review of marketing research.  |n Vol. 2  |h [electronic resource] /  |c edited by Naresh K. Malhotra. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2005. 
300 |a 1 online resource (xi, 240 p.) :  |b ill. 
490 0 |a Review of marketing research,  |x 1548-6435 
500 |a Includes index. 
505 0 |a Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek. 
520 |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Marketing  |x Research.  |2 bisacsh 
650 7 |a Market research.  |2 bicssc 
650 0 |a Marketing research. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Malhotra, Naresh K. 
776 1 |z 9780765613059 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1548-6435(2006)2  |y Full text 

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