Review of marketing research. Vol. 2

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2005.
SeriesReview of marketing research,
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857247247
ISSN1548-6435
DOI10.1108/S1548-6435(2006)2
Physical Description1 online resource (xi, 240 p.) : ill.

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Summary:"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
Item Description:Includes index.
ISBN:9780857247247
ISSN:1548-6435
DOI:10.1108/S1548-6435(2006)2
Physical Description:1 online resource (xi, 240 p.) : ill.

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