Description: Review of marketing research.

Review of marketing research. Vol. 2

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."

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Bibliographic Details
Other Authors:	Malhotra, Naresh K.
Format:	Electronic
Language:	English
Published:	Bingley, U.K. : Emerald, 2005.
Series:	Review of marketing research,
Subjects:	Business & Economics > Marketing > Research. Market research. Marketing research. elektronické knihy electronic books
ISBN:	9780857247247 (electronic bk.) :
Physical Description:	1 online resource (xi, 240 p.) : ill.

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Description
Summary:	"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."
Item Description:	Includes index.
ISBN:	9780857247247 (electronic bk.) :
ISSN:	1548-6435