Review of marketing research. Vol. 1

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publis...

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Bibliographic Details
Other Authors Malhotra, Naresh K.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2004.
SeriesReview of marketing research,
Subjects
Marketing research.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780857247230
ISSN1548-6435
DOI10.1108/S1548-6435(2005)1
Physical Description1 online resource (xii, 336 p.) : ill.

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Table of Contents:
  • Introduction / Naresh K. Malhotra
  • A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart
  • The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook
  • Consumer information acquisition : a review and an extension / Kent B. Monroe
  • The resource-advantage theory of competition : a review / Robert M. Morgan
  • Toward an integrated model of business performance / Rajan Varadarajan
  • Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo, Robert F. Lusch
  • Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, Can Uslay.

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