rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Astute competition
    sub title: the economics of strategic diversity
  name:
    name part: Johnson, Peter
    name part: 1956-
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: mau
    place:
      place term: Boston
    publisher: Elsevier B. V.
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource (xx, 226 p.).
  abstract: This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
  table of contents: The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson.
  note: edited by Peter Johnson.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Strategic planning
  subject:
    topic: Business planning
  subject:
    topic: Competition
    topic: Management
  subject:
    topic: Business & Economics
    topic: Entrepreneurship
  subject:
    topic: Business & Economics
    topic: Economics
    topic: Theory
  subject:
    topic: Entrepreneurship
  classification: 658.4/012
  classification: 338.6
  related item:
    title info:
      title: Technology, innovation, entrepreneurship, and competitive strategy series ; v. 11
  identifier: 008045321X
  identifier: 9781849508186
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 101115
    record change date: 20101115152719.0
    record identifier: em-bslw06443865