Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

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Bibliographic Details
Other Authors: Woodside, Arch., Megehee, Carol M., Ogle, Alfred.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2009.
Series: Advances in culture, tourism and hospitality research ; v. 3.
Subjects:
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
Hospitality industry.
Tourism.
elektronické knihy
electronic books
ISBN: 9781849506045 (electronic bk.) :
Physical Description: 1 online resource (xi, 308 p.).

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Table of contents

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020 |a 9781849506045 (electronic bk.) :  |c £69.95 ; €105.95 ; $134.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 338.48 
245 0 0 |a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research  |h [electronic resource] /  |c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2009. 
300 |a 1 online resource (xi, 308 p.). 
490 1 |a Advances in culture, tourism and hospitality research,  |x 1871-3173 ;  |v v. 3 
500 |a Includes index. 
505 0 |a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle. 
520 |a Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Industries  |x Hospitality, Travel & Tourism.  |2 bisacsh 
650 7 |a Tourism industry.  |2 bicssc 
650 7 |a Hospitality industry.  |2 bicssc 
650 0 |a Tourism. 
650 0 |a Hospitality industry. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Woodside, Arch. 
700 1 |a Megehee, Carol M. 
700 1 |a Ogle, Alfred. 
776 1 |z 9781849506038 
830 0 |a Advances in culture, tourism and hospitality research ;  |v v. 3. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/S1871-3173(2009)3  |y Full text 

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