Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

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Bibliographic Details
Other Authors Woodside, Arch, Megehee, Carol M., Ogle, Alfred
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2009.
SeriesAdvances in culture, tourism and hospitality research ; v. 3.
Subjects
Business & Economics > Industries > Hospitality, Travel & Tourism.
Tourism industry.
Hospitality industry.
Tourism.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781849506045
ISSN1871-3173 ;
DOI10.1108/S1871-3173(2009)3
Physical Description1 online resource (xi, 308 p.).

Cover

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245 0 0 |a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research  |h [electronic resource] /  |c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2009. 
300 |a 1 online resource (xi, 308 p.). 
490 1 |a Advances in culture, tourism and hospitality research,  |x 1871-3173 ;  |v v. 3 
500 |a Includes index. 
505 0 |a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. 
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650 7 |a Hospitality industry.  |2 bicssc 
650 0 |a Tourism. 
650 0 |a Hospitality industry. 
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700 1 |a Woodside, Arch. 
700 1 |a Megehee, Carol M. 
700 1 |a Ogle, Alfred. 
776 1 |z 9781849506038 
830 0 |a Advances in culture, tourism and hospitality research ;  |v v. 3. 
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