Advertising and differentiated products

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...

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Bibliographic Details
Other Authors: Heene, Aimé., Martens, Rudy., Sanchez, Ron., Baye, Michael R., 1958-, Nelson, Jon P.
Format: Electronic
Language: English
Published: Bingley, U.K. : Emerald, 2001.
Series: Advances in applied microeconomics ; v. 10.
Subjects:
Business & Economics > Strategic Planning.
Business & Economics > Management Science.
Personnel & human resources management.
Microeconomics.
Advertising.
elektronické knihy
electronic books
ISBN: 9781849501248 (electronic bk.) :
Physical Description: 1 online resource (ix, 295 p.).

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Table of contents

LEADER 03412nam a2200397Ka 4500
001 em-bslw06298916
003 UtOrBLW
005 20101115152719.0
006 m o d
007 cr un|||||||||
008 101115s2001 enk o 000 0 eng d
020 |a 9781849501248 (electronic bk.) :  |c £57.99 ; €82.95 ; $99.95 
040 |a UtOrBLW  |c UtOrBLW 
080 |a 347.777 
245 0 0 |a Advertising and differentiated products  |h [electronic resource] /  |c edited by Michael R. Baye, Jon P. Nelson. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2001. 
300 |a 1 online resource (ix, 295 p.). 
490 1 |a Advances in applied microeconomics,  |x 0278-0984 ;  |v v. 10 
505 0 |a Effects of advertising on U.S. non-alcoholic beverage demand : evidence from a two-stage rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser -- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson -- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen -- Product innovation in services : a framework for analysis / Roger Betancourt, David Gautschi -- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang -- Advertising coopetition : Who pays? Who gains? / James A. Dearden, Gary L. Lilien -- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho -- Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications / Jon P. Nelson -- The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson -- Mandated exclusive territories : efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman -- Race and radio : preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel. 
520 |a This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. 
588 0 |a Print version record 
650 7 |a Business & Economics  |x Strategic Planning.  |2 bisacsh 
650 7 |a Business & Economics  |x Management Science.  |2 bisacsh 
650 7 |a Personnel & human resources management.  |2 bicssc 
650 0 |a Microeconomics. 
650 0 |a Advertising. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Heene, Aimé. 
700 1 |a Martens, Rudy. 
700 1 |a Sanchez, Ron. 
700 1 |a Baye, Michael R.,  |d 1958- 
700 1 |a Nelson, Jon P. 
776 1 |z 9780762308231 
830 0 |a Advances in applied microeconomics ;  |v v. 10. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1016/S0278-0984(2001)10  |y Full text 

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