Advertising and differentiated products

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...

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Bibliographic Details
Other Authors Heene, Aimé, Martens, Rudy, Sanchez, Ron, Baye, Michael R., 1958-, Nelson, Jon P.
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2001.
SeriesAdvances in applied microeconomics ; v. 10.
Subjects
Microeconomics.
Advertising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781849501248
ISSN0278-0984 ;
DOI10.1016/S0278-0984(2001)10
Physical Description1 online resource (ix, 295 p.).

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Summary:This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives.
ISBN:9781849501248
ISSN:0278-0984 ;
DOI:10.1016/S0278-0984(2001)10
Physical Description:1 online resource (ix, 295 p.).

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