Public relations for schools : a resource guide for principals

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary...

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Bibliographic Details
Main Authors Lunblad, Sally S. (Author), Stewart, G. Kent (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Pub., [2005]
Subjects
Schools > Public relations > Handbooks, manuals, etc.
School principals > Handbooks, manuals, etc.
Business & Economics > Public Relations.
Public relations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781918116786
DOI10.1108/978-1-60752-487-8
Physical Description1 online resource (xii, 192 pages) : illustrations

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Table of Contents:
  • Introduction to school public relations
  • Understanding stakeholder groups
  • Rules to respect
  • Curriculum and activities
  • Image and criticism
  • Opinion assessment
  • Parent, guardian, and citizen involvement
  • Printed documents and other publications
  • Media opportunities
  • Partnerships and fund-raising
  • Evaluating, planning, and marketing.

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