Public relations for schools : a resource guide for principals

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary...

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Bibliographic Details
Main Authors Lunblad, Sally S. (Author), Stewart, G. Kent (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K : Emerald Publishing Limited : Information Age Pub., [2005]
Subjects
Schools > Public relations > Handbooks, manuals, etc.
School principals > Handbooks, manuals, etc.
Business & Economics > Public Relations.
Public relations.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781918116786
DOI10.1108/978-1-60752-487-8
Physical Description1 online resource (xii, 192 pages) : illustrations

Cover

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100 1 |a Lunblad, Sally S.,  |e author. 
245 1 0 |a Public relations for schools :  |b a resource guide for principals /  |c by Sally S. Lunblad and G. Kent Stewart. 
264 1 |a Bingley, U.K :  |b Emerald Publishing Limited :  |b Information Age Pub.,  |c [2005] 
264 4 |c ©2005 
300 |a 1 online resource (xii, 192 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 189-190). 
505 0 |a Introduction to school public relations -- Understanding stakeholder groups -- Rules to respect -- Curriculum and activities -- Image and criticism -- Opinion assessment -- Parent, guardian, and citizen involvement -- Printed documents and other publications -- Media opportunities -- Partnerships and fund-raising -- Evaluating, planning, and marketing. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices. 
588 0 |a Print version record. 
650 0 |a Schools  |x Public relations  |v Handbooks, manuals, etc. 
650 0 |a School principals  |v Handbooks, manuals, etc. 
650 7 |a Business & Economics  |x Public Relations.  |2 bisacsh 
650 7 |a Public relations.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Stewart, G. Kent,  |e author. 
776 0 8 |i Print version:  |z 9781593112585, 9781593112578 
776 0 8 |i PDF version:  |z 9781607524878 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/978-1-60752-487-8 

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