rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing for the health and fitness industry
    sub title: technology, strategy and value
  name:
    name part: Williams-Burnett, Nicola
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Marriott, Hannah R.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2025
    copyright date: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (168 pages)
  abstract: Marketing for the Health and Fitness Industry: Technology, Strategy and Value provides an encompassing exploration of the current landscape in health and fitness marketing, expertly navigating the evolving challenges and transformations shaping the industry. Authored by a seasoned health and fitness practitioner, this monograph seamlessly weaves together diverse subjects such as participation trends, consumer behaviors, consumption values, and technology's impact. Spanning from the fitness boom of the 1970s to the present, the text offers a holistic perspective, offering practical insights into this dynamic and fast-paced market.
  table of contents: Chapter 1. Introduction / Nicola Williams-Burnett -- Chapter 2. The health and fitness consumer / Vera Pedragosa, Vt̕or Sobral, and Celina Gonȧlves -- Chapter 3. Sport and physical activity consumption values / Paula Kearns -- Chapter 4. Technology / Catherine Tryfona and Hannah R. Marriott -- Chapter 5. Social media and the rise of the fitness star / Hannah R. Marriott -- Chapter 6. Engaging the inactive and or hard to reach demographics / Nicola Williams-Burnett -- Chapter 7. Summary / Nicola Williams-Burnett and Steve Osborne.
  note: edited by Nicola Williams-Burnett, Hannah R. Marriott.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references.
  subject:
    topic: Fitness industry
    topic: Marketing
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: General
  subject:
    topic: Advertising
  subject:
    topic: Sales and marketing
  classification: 362.10688
  classification: 613.7
  identifier: 9781839829062
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 250711
    record change date: 20250711124356.0
    record identifier: em-9781839829062
    language of cataloging:
      language term: eng