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Emerald handbook of luxury management for hospitality and tourism
Luxury is an ever-evolving concept with various interpretations in the domain of hospitality and tourism. The understanding of luxury hospitality and travel has revolved around exclusive and authentic experiences, nuanced by finer things with a focus on value rather than price. The marketing of luxury products and services has become increasingly complex as these products and services are associated not only with an image of quality, performance, and authenticity but also with how extreme experiences and products fulfil the lifestyle constructs of consumers. The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management from both supply and demand perspectives. Several global case studies are presented, further illustrating the changing paradigms of luxury travel market and consumers enabling insight into the upcoming global luxury travel market. Encompassing the vibrant case studies and contemporary discussions on luxury hospitality and tourism developments during the post-pandemic era, this volume will serve as an essential resource for students, researchers, and industry practitioners of hospitality, tourism, management, and marketing consumer behavior, and consumer studies.
Introduction / Anupama S. Kotur (Kaddi) and Saurabh Kumar Dixit -- Part one. Conceptualising luxury -- Chapter 1. Historical progression of luxury / Vinay Chauhan, Suvidha Khanna, and Sandeva Khajuria -- Chapter 2. Emerging paradigms in luxury: Understanding luxury as an embodied experience in a yoga retreat holiday / Mona Eskola, Minni Haanpää, and José-Carlos García-Rosell -- Chapter 3. Koyasan's temple lodging: Shades of grey in the luxury tourism spectrum / Amnaj Khaokhrueamuang, Warinthorn Kachendecha, and Pongtawat Srichamnong -- Chapter 4. Luxury tourism in vietnam: A political economy analysis / Dam Xuan Minh and K Thirumaran -- Chapter 5. Challenges and prospects for oman in the making of luxury tourism destination / Amitabh Mishra and Mohit Kukreti -- Part two. Managing and marketing luxury experiences -- Chapter 6. Consuming luxury tourism - differences in consumption patterns in the czech market / Markéta Novotná and Josef Kunc -- Chapter 7. Marketing luxury experiences in an emerging luxury destination of norway / Xiang Ying Mei -- Chapter 8. "the butler did it!" supply perspectives on luxury accommodation in hospitality and tourism from the Caribbean to the pacific islands / Johnnel Smith -- Chapter 9. Marketing gastronomic tourism experiences as luxury / Namita Roy and Ulrike Gretzel -- Chapter 10. Luxury tourism and hospitality employees: Their role in service delivery / Tracy Harkison -- Chapter 11. The language of luxury: Decoding the luxury hotel brand's marketing communication / Senthilkumaran Piramanayagam and Partho Pratim Seal -- Chapter 12. Branding luxury travel / Arup Kumar Baksi -- Part three. Technology and other contemporary facets in luxury -- Chapter 13. Technology and luxury in tourism and hospitality / Sandra Maria Correia Loureiro -- Chapter 14. Luxury hospitality and the adoption of voice assistants: The role of openness to change and status consumption / Cesare Amatulli, Andrea Sestino, Alessandro M. Peluso, and Gianluigi Guido -- Chapter 15. Influence of branded luxury guestroom amenities on guest's hotel buying decisions: A case of five-star hotels in delhi / Vikas Gupta and Saurabh Kumar Dixit -- Chapter 16. Michelin starred restaurants and its contribution to luxury gastronomy tourism / Adela Balderas-Cejudo, Diana Gavilan, and S. Fernandez-Lores -- Part four. Sustaining luxury -- Chapter 17. Managing luxury brand creation, communication and sustainability: Evidence from the four seasons hotels and resorts / Anni Ding and Tiffany S. Legendre -- Chapter 18. Sustainable luxury tourism: Promises and perils / Deep Jyoti Gurung, Paridhi Brahma, and Chandan Goswami -- Chapter 19. Conceptualising social sustainability in sustainable luxury tourism in martuwarra, northern western australia / Johan Nordensvard and Anne Poelina -- Chapter 20. Sustainable high yield luxury tourism experiences / Jacqualine Spence, Pierre Benckendorff, and P. Monica Chien -- Chapter 21. 50 shades of the luxury hospitality industry / K. B. Minor and Andy Heyes -- Part five. Luxury in a post-pandemic world -- Chapter 22. Reinventing luxury travel imaginaries: Early responses of travel influencers to the coronavirus pandemic / Christian S. Ritter -- Chapter 23. Luxury hospitality and tourism during pandemic / Kuan-Huei Lee -- Chapter 24. The pandemic of tourism: How tourism has become an unsustainable luxury / Clare Hindley, Willy Legrand, and Gabriel C.M. Laeis -- -- Chapter 25. Delivering luxury experiences in the post - covid19 reality / Barbara Czyzewska -- Chapter 26. Luxury tourism in the new normal: In search of the new memorability / Diana Gavilan, Adela Balderas-Cejudo, and Gema Martinez-Navarro -- Chapter 27. Conclusion: Way forward for the hospitality and tourism luxury / Saurabh Kumar Dixit and Anupama S. Kotur (Kaddi).
authored by Anupama S. Kotur (Symbiosis International University, India) and Saurabh Kumar Dixit (North-Eastern Hill University, India).
Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Includes bibliographical references and index.