The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time

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Bibliographic Details
Main Authors Jaworski, Bernard (Author), Lurie, Bob (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesAmerican Marketing Association
Subjects
Marketing.
Corporations > Growth.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781839826863
9781839826849
DOI10.1108/9781839826849
Physical Description1 online resource (304 pages) ; cm.

Cover

Table of Contents:
  • Chapter 1: Overview of the Organic Growth Playbook
  • Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals
  • Chapter 3: First Principle: Map the Buying Process Waterfall
  • Chapter 4: EnServ: 'Everyone Sees the Market the Same Way'
  • Chapter 5: Second Principle: Propensity-Based Segmentation
  • Chapter 6: Sparkle Cosmetics: Winning at the Wall
  • Chapter 7: Third Principle: Unearth the Critical Drivers
  • Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!'
  • Chapter 9: Fourth Principle: Develop a Behavior
  • Chapter 10: Fifth Principle: Invest Disproportionately
  • Chapter 11: Applying the Playbook in Different Markets
  • Chapter 12: Overcoming Organizational Roadblocks.

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