The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time

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Bibliographic Details
Main Authors: Jaworski, Bernard, (Author), Lurie, Bob, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Series: American Marketing Association
Subjects:
Marketing.
Corporations > Growth.
Business & Economics > Marketing > General.
Sales & marketing management.
elektronické knihy
electronic books
ISBN: 9781839826863
Physical Description: 1 online resource (304 pages) ; cm.

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Table of contents

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020 |a 9781839826863 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 658.8 
100 1 |a Jaworski, Bernard,  |e author. 
245 1 4 |a The organic growth playbook :  |b activate high-yield behaviors to achieve extraordinary results - every time /  |c authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2020. 
264 4 |c ©2020 
300 |a 1 online resource (304 pages) ;  |c cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a American Marketing Association 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks. 
588 0 |a Print version record. 
650 0 |a Marketing. 
650 0 |a Corporations  |x Growth. 
650 7 |a Business & Economics  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Sales & marketing management.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Lurie, Bob,  |e author. 
776 |z 9781839826856 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781839826849  |y Full text 

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