The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2020.
|
| Series | American Marketing Association
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781839826863 9781839826849 |
| DOI | 10.1108/9781839826849 |
| Physical Description | 1 online resource (304 pages) ; cm. |
Cover
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| 020 | |a 9781839826863 | ||
| 020 | |a 9781839826849 |q electronic bk. | ||
| 040 | |a UtOrBLW |b eng |e rda |c UtOrBLW | ||
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 100 | 1 | |a Jaworski, Bernard, |e author. | |
| 245 | 1 | 4 | |a The organic growth playbook : |b activate high-yield behaviors to achieve extraordinary results - every time / |c authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (304 pages) ; |c cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a American Marketing Association | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Corporations |x Growth. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Lurie, Bob, |e author. | |
| 776 | |z 9781839826856 | ||
| 776 | |z 9781839826870 | ||
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781839826849 |