Global perspectives on recruiting international students : challenges and opportunities

Although many countries have created effective strategies to recruit more international students due to proven economic and social benefits, recruiting international students as a field of research lacks coherence. Filling this gap, this book provides a holistic and comprehensive overview of this em...

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Bibliographic Details
Other Authors Shneikat, Belal (Editor), Cobanoglu, Cihan (Editor), Tanova, Cem (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, [2021]
Subjects
Students, Foreign > Recruiting > Cross-cultural studies.
College students > Recruiting > Cross-cultural studies.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781839825200
DOI10.1108/9781839825187
Physical Description1 online resource (336 pages)

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Table of Contents:
  • chapter 1. Key factors in the selection of an educational tourism destination / Melissa Rikiatou Kana Kenfack and Prof. Dr. Ali Öztüren
  • chapter 2. Study hard but do tour to see the world : tourism of Chinese studied in the US / Carol Huang and Connie Chuyun Hu
  • chapter 3. The role of social media marketing activities on international students' brand preference : a study on English speaking universities of Germany / Hasan Evrim Arici and Nagihan Cakmakoglu Arici
  • chapter 4. Use of web analytics and social listening to attract international students / Dr. Rakhi Tripathi
  • chapter 5. Promoting the internationalization of students in university strategic goals : a case study / Carla Del Gesso
  • chapter 6. Exploring institutional culture and its impact on international student recruitment capabilities / Dr. Melissa James
  • chapter 7. Recruiting educational tourists from countries under international sanctions : the case of Iranian education market / Cahit Ezel
  • chapter 8. Geopolitics and global events : international student recruitment in a time of disruption / Dr. Joseph M. Stokes
  • chapter 9. Challenges to admission for Indonesian sponsored applicants to a US graduate program in education / Adrian Rodgers
  • chapter 10. The qualitative study of factors influencing to international students' satisfaction : the case of a private university in Turkey / Ayşe Collins, Zeynep Goknil Sanal and Aygil Takır
  • chapter 11. Are Chinese students satisfied at European universities : performance and challenges? / Marta Melguizo-Garde and Ana Yetano
  • chapter 12. How to integrate international students into the local society and how that will affect their satisfaction level / Janet M. Howes
  • chapter 13. Living closely together but in parallel - how stay-home culture, segregated housing, culturally immature businesses, and mobile lifestyle multi-dimensionally challenge the integration of international students in a Danish 'muscle' town / Annette Aagaard Thuesen and Eva Mærsk
  • chapter 14. The impact of cultural adjustment on international student recruitment and first-year success / Clayton Smith
  • chapter 15. International Chinese students' cultural experience and cultural support in the UK / Yimeng Zhan
  • chapter 16. The future of international student recruitment / Belal Shneikat.

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