rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: New perspectives on critical marketing and consumer society
  name:
    name part: Ritch, Elaine L.
    role:
      role term: editor.
  name:
    name part: McColl, Julie
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2021
    copyright date: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xviii, 225 pages)
  abstract: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. 'New Perspectives on Critical Marketing and Consumer Society' is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining: disruptive innovation, 'woke' branding, data ethics, social shopping, inclusive identities, retail spaces as examples of disruption innovation. The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. 'New Perspectives on Critical Marketing and Consumer Society' provides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour.
  table of contents: Chapter 1: Introduction / Julie McColl and Elaine L. Ritch -- Part 1: Disruption and the digital landscape -- Chapter 2: Disruptive Innovation / Elaine L. Ritch and Julie McColl -- Chapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption / Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui -- Chapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships / Nilay Balkan -- Chapter 5: Data ethics: trust security and data ownership in marketing transactions / Julie McColl and Elaine L. Ritch -- Chapter 6: Social media, social comment and the moralising media landscape / Lindsey Drylie Carey, Mary Irwin and Jennifer Anne Yule -- Part 2: Pseudo Modernity and co-creation of experiences -- Chapter 7: Pseudo Modernity / Elaine L. Ritch and Julie McColl -- Chapter 8: The Customer Engagement Journey: Establishing Propositions / Cara Connell, Ruth Marciniak and Lindsey Carey -- Chapter 9: The use of Retail Spaces as Examples of Disruption Innovation / Ruth Marciniak -- Chapter 10: Social shopping: Implications for Store Retailing / Noreen Siddiqui -- Chapter 11: Experiencing the experience economy / Jenny Flinn -- Part 3: Evolutionary societies and woke branding -- Chapter 12: Brand purpose and woke branding campaigns / Julie McColl, Elaine L. Ritch and Jennifer Hamiton -- Chapter 13: Woke awareness for sustainability / Elaine L. Ritch and Julie McColl -- Chapter 14: The race to the bottom: moving closer to home? / Elaine L. Ritch and Julie McColl -- Chapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing / Elaine L. Ritch and Christopher A. Dodd -- Chapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement / Stephanie Nicholson, Julie McColl and Elaine L. Ritch -- Chapter 17: Concluding comments and future directions post Covid-19 / El…
  note: edited by Elaine L. Ritch (Glasgow Caledonian University, UK), Julie McColl (UK).
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references.
  subject:
    topic: Marketing
    topic: Social aspects
  subject:
    topic: Consumer behavior
  subject:
    topic: Consumption (Economics)
    topic: Technological innovations
  subject:
    topic: Marketing
    topic: Technological innovations
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business & Economics
    topic: Marketing
    topic: General
  subject:
    topic: Sales & marketing
  classification: 658.8
  identifier: 9781839095566
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 210331
    record change date: 20210329115659.0
    record identifier: em-9781839095566
    language of cataloging:
      language term: eng