The entrepreneur's guide to risk and decisions : building successful early-stage ventures

• Main Authors: Pittz, Thomas G. (Author), Liguori, Eric W. (Author)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
• Subjects: Entrepreneurship > Decison making.; Risk management > Decison making.; Small business > Management.; elektronické knihy; electronic books
• ISBN: 9781838678739; 9781838678715
• DOI: 10.1108/9781838678715
• Physical Description: 1 online resource (128 pages) ; cm.

Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these...

Table of Contents:

• Chapter 1: Process
• I. Ideas vs execution
• II. Business plans vs. business models
• III. Prototyping
• IV. The pitch
• V. Market segmentation & pivoting
• Chapter 2: People
• I. Finding and selecting partners
• II. Determining equity & vesting
• III. Building culture
• IV. Hiring employees
• V. Choosing mentors
• Chapter 3: Networks
• I. Networking fundamentals
• II. Navigating networks (ESOs, community services, etc.)
• III. Building networks
• IV. Exploiting networks
• V. Maintaining networks
• Chapter 4: Sales & marketing
• I. Learning to sell
• II. Sales pipeline and tracking metrics
• III. Failure, rejection, learning
• IV. Guerilla marketing
• V. Pricing models
• VI. Branding
• Chapter 5: Financing
• I. Financial literacy
• II. Bootstrapping
• III. Crowdfunding
• IV. Equity financing
• V. Debt financing
• Chapter 6: Nuts and bolts
• I. Legal considerations (filing your business, ownership decisions, etc.)
• II. Human resource basics (important laws & filings, etc.)
• III. Compliance & business systems
• IV. Tax considerations
• V. Exit strategies.