The rebirth of bourbon : building a tourism economy in small-town, USA

Welcome to Bardstown, KY: The Bourbon Capital of the World® Bourbon's popularity is now a global phenomenon, but you need only look at Bardstown, Kentucky, to see its remarkable and evolving impacts. This historic city of 13,500 people is booming as a result, but it's also enduring growing...

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Bibliographic Details
Other Authors Coomes, Steve (Editor), Huston, Kim (Editor), Mangeot, Michael (Editor)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2020.
SeriesEconomics of vice
Subjects
Tourism > Economic aspects > Kentucky.
Whiskey industry > Economic aspects > Kentucky.
Bourbon whiskey > Kentucky.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781838677138
9781838677114
DOI10.1108/9781838677114
Physical Description1 online resource (174 pages)

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Table of Contents:
  • Chapter 1. The town that bourbon built
  • Chapter 2. The bourbon renaissance
  • Chapter 3. Cultivating and managing bourbon tourism
  • Chapter 4. The economics of bourbon
  • Chapter 5. Bourbon's celebrity culture
  • Chapter 6. The future of bourbon tourism
  • Chapter 7. Conclusion
  • Afterword. The living case study of the Bourbon Capital of the World®.

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