Communicating social and environmental issues effectively

As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and deliveri...

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Bibliographic Details
Main Author: Reed, Betsy, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Series: PRCA practice guides.
Subjects:
Communication in the environmental sciences.
Communication in the social sciences.
Environmental policy > Social aspects.
Business communication.
Business & Economics > Business Communication > General.
Business communication & presentation.
elektronické knihy
electronic books
ISBN: 9781838674694
9781838674670
Physical Description: 1 online resource (208 pages) ; cm.

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Table of contents

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020 |a 9781838674694 
020 . . |a 9781838674670  |q electronic bk. 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.2 
100 1 |a Reed, Betsy,  |e author. 
245 1 0 |a Communicating social and environmental issues effectively /  |c authored by Betsy Reed (Big Sky Strategic Communications, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2020. 
264 4 |c ©2020 
300 |a 1 online resource (208 pages) ;  |c cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a PRCA practice guides 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective. 
588 0 |a Print version record. 
650 0 |a Communication in the environmental sciences. 
650 0 |a Communication in the social sciences. 
650 0 |a Environmental policy  |x Social aspects. 
650 0 |a Business communication. 
650 7 |a Business & Economics  |x Business Communication  |x General.  |2 bisacsh 
650 7 |a Business communication & presentation.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781838674687 
830 0 |a PRCA practice guides. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781838674670  |y Full text 

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