rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Transforming social media business models through blockchain
  name:
    name part: Upadhyay, Nitin
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2019
    copyright date: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 84 pages).
  abstract: Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.
  table of contents: Chapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise.
  note: Nitin Upadhyay (Goa Institute of Management, India).
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references.
  subject:
    topic: Blockchains (Databases)
  subject:
    topic: Social media
    topic: Economic aspects
  subject:
    topic: Mass media and business
  subject:
    topic: Computers, Blockchain
  subject:
    topic: Media studies
  classification: 005.824
  classification: 004.65
  related item:
    title info:
      title: Emerald points
  identifier: 9781838673017
  identifier: 9781838672997
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 191219
    record change date: 20191219103429.0
    record identifier: em-9781838673017
    language of cataloging:
      language term: eng