Transforming social media business models through blockchain

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible...

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Bibliographic Details
Main Author: Upadhyay, Nitin, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Series: Emerald points.
Subjects:
Blockchains (Databases)
Social media > Economic aspects.
Mass media and business.
Computers, Blockchain.
Media studies.
elektronické knihy
electronic books
ISBN: 9781838673017
Physical Description: 1 online resource (xiv, 84 pages).

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Table of contents

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006 m o d
007 cr un|||||||||
008 191219t20192020enk ob 001 0 eng d
020 |a 9781838673017 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 004.65 
100 1 |a Upadhyay, Nitin,  |e author. 
245 1 0 |a Transforming social media business models through blockchain /  |c Nitin Upadhyay (Goa Institute of Management, India). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2020 
300 |a 1 online resource (xiv, 84 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Emerald points 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise. 
520 |a Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners. 
588 0 |a Print version record. 
650 0 |a Blockchains (Databases) 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Mass media and business. 
650 7 |a Computers, Blockchain.  |2 bisacsh 
650 7 |a Media studies.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781838673000 
830 0 |a Emerald points. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781838672997  |y Full text 

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