rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cross-cultural social media marketing
    sub title: bridging across cultural differences
  name:
    name part: Moriuchi, Emi
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2021
    copyright date: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (160 pages).
  abstract: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally. Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries. In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market.
  table of contents: chapter 1. An introduction to social media -- chapter 2. Social media as communication channels -- chapter 3. Inbound marketing and analytics -- chapter 4. Engagement levels in social media -- chapter 5. Influencer marketing -- chapter 6. Cultures and its impact on social media usage -- chapter 7. Cross-cultural social media marketing strategy -- chapter 8. The role of technology in social media.
  note: Emi Moriuchi.
  note: Includes index.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references.
  subject:
    topic: Internet marketing
    genre: Cross-cultural studies
  subject:
    topic: Social media
    genre: Cross-cultural studies
  subject:
    topic: Business & Economics
    topic: E-Commerce / Digital Marketing
  subject:
    topic: Social networking
  classification: 658.872
  classification: 658.8
  related item:
    title info:
      title: Emerald points
  identifier: 9781838671778
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: UtOrBLW
    record creation date: 210621
    record change date: 20210621134948.0
    record identifier: em-9781838671778
    language of cataloging:
      language term: eng