30-minute website marketing : a step by step guide

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on c...

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Bibliographic Details
Main Author Wilson, Lee (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects
Internet marketing.
Internet advertising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781838670801
9781838670788
DOI10.1108/9781838670788
Physical Description1 online resource (viii, 177 pages)

Cover

Table of Contents:
  • Chapter 1. An introduction to the website marketing ecosystem
  • Chapter 2. Website marketing pain points & fundamentals
  • Chapter 3. The role of websites in today's marketing
  • Chapter 4. 30-minute actions methodology
  • Chapter 5. 30-minute social media marketing (SMM) actions
  • Chapter 6. 30-minute search engine optimization (SEO) actions
  • Chapter 7. 30-minute content creation actions
  • Chapter 8. 30-minute content marketing actions
  • Chapter 9. 30-minute pay-per-click advertising (PPC) actions
  • Chapter 10. 30-minute conversion rate optimization (CRO) actions
  • Chapter 11. 30-minute tips for the wider website
  • Chapter 12. Strategic thinking in 30 minutes.

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