30-minute website marketing : a step by step guide

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on c...

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Bibliographic Details
Main Author: Wilson, Lee, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Subjects:
Internet marketing.
Internet advertising.
Business & Economics > E-Commerce / Digital Marketing.
Sales & marketing.
elektronické knihy
electronic books
ISBN: 9781838670801
Physical Description: 1 online resource (viii, 177 pages)

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Table of contents

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005 20191219103429.0
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007 cr un|||||||||
008 191219t20192019enk ob 001 0 eng d
020 |a 9781838670801 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 659.1 
100 1 |a Wilson, Lee,  |e author. 
245 1 0 |a 30-minute website marketing :  |b a step by step guide /  |c Lee Wilson (Vertical Leap, UK). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2019. 
264 4 |c ©2019 
300 |a 1 online resource (viii, 177 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a Chapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes. 
520 |a Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations. 
588 0 |a Print version record. 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 7 |a Business & Economics  |x E-Commerce / Digital Marketing.  |2 bisacsh 
650 7 |a Sales & marketing.  |2 bicssc 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781838670795 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781838670788  |y Full text 

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