Understanding products as services : how the internet and AI are transforming product companies

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimen...

Full description

Saved in:
Bibliographic Details
Main Authors Wortmann, Felix (Author), Gebauer, Heiko (Author), Lamprecht, Claudio (Author), Fleisch, Elgar (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Commercial products.
Internet marketing.
Artificial intelligence > Marketing applications.
Business & Economics > E-Commerce / Digital Marketing.
Business studies: general.
Online marketing, Social media marketing.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781837978250
DOI10.1108/9781837978236
Physical Description1 online resource (240 pages)

Cover

Table of Contents:
  • Part I. How the Internet and AI Are Transforming Product Companies
  • Chapter 1. Merging worlds
  • Chapter 2. The product-software-service matrix
  • Chapter 3. A catalyst for the circular economy
  • Part II. The Product as a Service (PaaS) Navigator
  • Chapter 4. From physical products to PaaS
  • Chapter 5. Initiate the PaaS transformation
  • Chapter 6. Develop the PaaS business model
  • Chapter 7. Drive the PaaS transformation
  • Part III. The 66 PaaS Patterns
  • Chapter 8. Set the scope
  • Chapter 9. Explore customer gains and pains
  • Chapter 10. Define service offering
  • Chapter 11. Define revenue model
  • Chapter 12. Investigate strategic rationale
  • Chapter 13. Apply proven management tactics
  • Chapter 14. Leverage enabling technology.

Similar Items