Understanding products as services : how the internet and AI are transforming product companies

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimen...

Full description

Saved in:
Bibliographic Details
Main Authors: Wortmann, Felix, (Author), Gebauer, Heiko, (Author), Lamprecht, Claudio, (Author), Fleisch, Elgar, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects:
Commercial products.
Internet marketing.
Artificial intelligence > Marketing applications.
Business & Economics > E-Commerce / Digital Marketing.
Business studies: general.
Online marketing, Social media marketing.
elektronické knihy
electronic books
ISBN: 9781837978250
Physical Description: 1 online resource (240 pages)

Cover

Table of contents

LEADER 03804nam a2200457 i 4500
001 em-9781837978250
003 UtOrBLW
005 20240618125857.0
006 m o d
007 cr un|||||||||
008 240618t20242024enk ob 001 0 eng d
020 |a 9781837978250  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338.48 
100 1 |a Wortmann, Felix,  |e author. 
245 1 0 |a Understanding products as services :  |b how the internet and AI are transforming product companies /  |c Felix Wortmann (University of St. Gallen, Switzerland), Heiko Gebauer (Linköping University, Sweden), Claudio Lamprecht (Strategy&, Switzerland), and Elgar Fleisch (ETH Zurich, Switzerland). 
246 3 0 |a How the internet and artificial intelligence are transforming product companies 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2024. 
264 4 |c ©2024 
300 |a 1 online resource (240 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Part I. How the Internet and AI Are Transforming Product Companies -- Chapter 1. Merging worlds -- Chapter 2. The product-software-service matrix -- Chapter 3. A catalyst for the circular economy -- Part II. The Product as a Service (PaaS) Navigator -- Chapter 4. From physical products to PaaS -- Chapter 5. Initiate the PaaS transformation -- Chapter 6. Develop the PaaS business model -- Chapter 7. Drive the PaaS transformation -- Part III. The 66 PaaS Patterns -- Chapter 8. Set the scope -- Chapter 9. Explore customer gains and pains -- Chapter 10. Define service offering -- Chapter 11. Define revenue model -- Chapter 12. Investigate strategic rationale -- Chapter 13. Apply proven management tactics -- Chapter 14. Leverage enabling technology. 
520 |a In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions. However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success. Understanding Products as Services discusses how to succeed in the emerging hybrid economy, in which the term 'hybrid' represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience. The authors do not rely on lofty concepts but propose tangible and validated tools. Whether you are an industry professional, an entrepreneur, a business student, or a researcher, Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success. 
588 0 |a Print version record. 
650 0 |a Commercial products. 
650 0 |a Internet marketing. 
650 0 |a Artificial intelligence  |x Marketing applications. 
650 7 |a Business & Economics  |x E-Commerce / Digital Marketing.  |2 bisacsh 
650 7 |a Business studies: general.  |2 thema 
650 7 |a Online marketing, Social media marketing.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Gebauer, Heiko,  |e author. 
700 1 |a Lamprecht, Claudio,  |e author. 
700 1 |a Fleisch, Elgar,  |e author. 
776 0 8 |i Print version:  |z 9781837978243 
776 0 8 |i PDF version:  |z 9781837978236 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781837978236  |y Full text 

Similar Items