Marketing 5.0 : the role of human-mimicking technology

• Other Authors: Kumar, Ajay (Editor), Ciddikie, M. D. (Editor), Kashyap, Anil Kumar (Editor), Akram, Hafiz Wasim (Editor)
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2025.
• Subjects: Artificial intelligence > Marketing applications.; Business & Economics > Consumer Behavior.; Sales and marketing.; Behavioural economics.; elektronické knihy; electronic books
• ISBN: 9781837978175
• DOI: 10.1108/9781837978151
• Physical Description: 1 online resource (300 pages)

Marketing 5.0: The Role of Human-Mimicking Technology focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ec...

Table of Contents:

• Chapter 1. Marketing 5.0: Artificial intelligence and human mimicking approach / Arpan Shrivastava and Amrita Baid More
• Chapter 2. Unlocking retail success: Exploring the synergy of customer-centric technology, consumer accountability and organizational culture / Zahid Hussain and Arman Khan
• Chapter 3. Revolutionizing product customization a technology powered approach / Nada Mallah Boustani and Zaher Boustany
• Chapter 4. Decoding the consumer mimic: Influencers, algorithms, and the future of marketing / Swapnil Morande, Veena Tewari, and Jyoti Kukreja
• Chapter 5. Leveraging artificial intelligent (ai) for human mimic tech in marketing 5.0 / Esubale Melese and Ajay Kumar
• Chapter 6. Mimicking technologies in retail: Facilitating and transforming customer retail experience / Anil Kumar Kashyap and Priyanka
• Chapter 7. From businesses-centric to consumers-centric: A shift of power in ai-driven social-media / Rupa Rathee and Monika
• Chapter 8. A qualitative study on analyzing the role of mimicking technology in electronic customer relationship management: A case of service sector / Pankaj Singh, Ruchi Kushwaha, and Jyoti Kushwaha
• Chapter 9. Human interactions through technology: A study on sustainable and susceptible use of AI in corporate marketing / Refia Wiquar, M. D. Ciddikie, Tamseel Fatima, Mohd Maarif, and Mohammad Saif Alam
• Chapter 10. Mimicking consumer centric technology and customer engagement / Neetu Bali, Bhawna Choudhary, and Manisha Gupta
• Chapter 11. "chicken or egg! Let see who comes first?" from servitization to servitization 5.0 / Faheem Uddin Syed
• Chapter 12. Role of mimic technology in consumer decision making journey / S. C. Vetrivel, T. P. Saravanan, R. Maheswari, and V. P. Arun
• Chapter 13. An exploratory investigation into the ethical & legal implications of the application of human mimicking technology (hmt) in customer engagement / Sani Alamgir, Jee Kishan, Roy Tanmoy, and Piali Haldar
• Chapter 14. Applications of mimicking technology in understanding consumer behaviour and its effects on consumer engagement / Vandana Sharma and Rajani
• Chapter 15. Mimicking technology in creating and optimising marketing value, customer experience, retention and loyalty / Kiran Vazirani and Sunanda Vincent Jaiwant
• Chapter 16. Consumer decision-making journey and the role of ai-enabled mimic technology and social robots / Sunanda Vincent Jaiwant, Ajitha Haridasan, and Dheepa T.