Business acumen for strategic communicators : the workbook

Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of...

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Bibliographic Details
Main Authors Ragas, Matthew (Author), Culp, Ron (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, U.K. : Emerald Publishing Limited, 2024.
Subjects
Strategic planning.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781837970841
DOI10.1108/9781837970827
Physical Description1 online resource (324 pages)

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Table of Contents:
  • Part I. Introduction Chapter 1. Defining 'business acumen': A Delphi Study of corporate communication leaders
  • Chapter 2. Developing business literacy in the classroom and the workplace: A Delphi study of corporate communication leaders Part II. Financial statements and valuation essentials
  • Chapter 3. Income statement: public companies
  • Chapter 4. Income statement: nonprofit organizations
  • Chapter 5. Balance sheet: public companies
  • Chapter 6. Balance sheet: nonprofit organizations
  • Chapter 7. Financial valuation essentials: public companies Part III. The CEO letter and the annual report
  • Chapter 8. CEO Letter: public and private companies
  • Chapter 9. Executive Director letter: nonprofit organizations
  • Chapter 10. Annual report: private companies
  • Chapter 11. Annual report and 10-K filing: public companies Part IV. Quarterly earnings reports
  • Chapter 12. Quarterly earnings release: public companies
  • Chapter 13. Quarterly earnings call: public companies Part V. ESG, DEI and EEO-1 Reports
  • Chapter 14. ESG report: public and private companies
  • Chapter 15. DEI report: public and private companies
  • Chapter 16. EEO-1 Report: Public and private companies Part VI. Corporate and organizational governance information
  • Chapter 17. The C-suite and the board - governance information: private companies
  • Chapter 18. The C-suite and the board - governance information: nonprofit organizations
  • Chapter 19. Annual proxy statement (DEF 14A Filing): public companies Part VII. leveling up: professional development
  • Chapter 20. Business acumen and professional development.

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