Business acumen for strategic communicators : the workbook
Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of...
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781837970841 |
| DOI | 10.1108/9781837970827 |
| Physical Description | 1 online resource (324 pages) |
Cover
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| 020 | |a 9781837970841 |q (e-book) | ||
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| 082 | 0 | 4 | |a 658.4012 |2 23 |
| 100 | 1 | |a Ragas, Matthew, |e author. | |
| 245 | 1 | 0 | |a Business acumen for strategic communicators : |b the workbook / |c authored by Matthew W. Ragas (Professor, College of Communication, DePaul University, USA) and Ron Culp (Professional-in-Residence, College of Communication, DePaul University, USA). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2024. | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 online resource (324 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Part I. Introduction Chapter 1. Defining 'business acumen': A Delphi Study of corporate communication leaders -- Chapter 2. Developing business literacy in the classroom and the workplace: A Delphi study of corporate communication leaders Part II. Financial statements and valuation essentials -- Chapter 3. Income statement: public companies -- Chapter 4. Income statement: nonprofit organizations -- Chapter 5. Balance sheet: public companies -- Chapter 6. Balance sheet: nonprofit organizations -- Chapter 7. Financial valuation essentials: public companies Part III. The CEO letter and the annual report -- Chapter 8. CEO Letter: public and private companies -- Chapter 9. Executive Director letter: nonprofit organizations -- Chapter 10. Annual report: private companies -- Chapter 11. Annual report and 10-K filing: public companies Part IV. Quarterly earnings reports -- Chapter 12. Quarterly earnings release: public companies -- Chapter 13. Quarterly earnings call: public companies Part V. ESG, DEI and EEO-1 Reports -- Chapter 14. ESG report: public and private companies -- Chapter 15. DEI report: public and private companies -- Chapter 16. EEO-1 Report: Public and private companies Part VI. Corporate and organizational governance information -- Chapter 17. The C-suite and the board - governance information: private companies -- Chapter 18. The C-suite and the board - governance information: nonprofit organizations -- Chapter 19. Annual proxy statement (DEF 14A Filing): public companies Part VII. leveling up: professional development -- Chapter 20. Business acumen and professional development. | |
| 520 | |a Business fluency is essential today for effective strategic communication. To fulfill the mandate of trusted counselors and advisors to executives and the C-suite, communication professionals must no longer just have excellent communication skills, but they must understand and speak the language of the business world. The challenge is that many communication graduates and professionals did not go to business school and do not hold an MBA. Business Acumen for Strategic Communicators: The Workbook provides the essential practical learning needed to help upskill communication professionals into bona fide business leaders and advisors. Through briefs, exercises and discussion activities, readers will learn to analyze and interpret key business materials produced by companies and nonprofit organizations, including CEO letters, annual reports, financial statements, earnings releases, CSR, DEI and ESG reports, and more. A revised and expanded glossary is provided, as are answer keys for the exercises. Drawing on the success of Ragas and Culp's prior books, this innovative workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Culp, Ron, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781837970858 |
| 776 | 0 | 8 | |i PDF version: |z 9781837970827 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781837970827 |