Communicating climate : how to transmit your climate message and avoid greenwashing

Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patterns and resource shortages, in turn causing civil wars and conflict. Natural disasters like hurricanes and wildfires are simply becoming known as '...

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Bibliographic Details
Main Author: Ross, Eleanor, (Author)
Format: eBook
Language: English
Published: Leeds : Emerald Publishing Limited, 2023.
Subjects:
Climate change mitigation.
Climatic changes > Economic aspects.
Communication in economic development.
Business & Economics > Environmental Economics.
Business and the environment; green approaches to business.
Environmental economics.
elektronické knihy
electronic books
ISBN: 9781837536429
9781837536436
Physical Description: 1 online resource (252 pages)

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Table of contents

LEADER 02734nam a2200421Ii 4500
001 em-9781837536429
003 UtOrBLW
005 20240418170725.0
006 m o d
007 cr un|||||||||
008 240418t20232023enk ob 001 0 eng d
020 |a 9781837536429  |q (e-book) 
020 |a 9781837536436 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
080 |a 338 
100 1 |a Ross, Eleanor,  |e author. 
245 1 0 |a Communicating climate :  |b how to transmit your climate message and avoid greenwashing /  |c Eleanor Ross. 
264 1 |a Leeds :  |b Emerald Publishing Limited,  |c 2023. 
264 4 |c ©2023 
300 |a 1 online resource (252 pages)  
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
520 |a Businesses can no longer afford to stick their heads in the sand. The time to act is now. Cities are becoming unliveable, triggering migration patterns and resource shortages, in turn causing civil wars and conflict. Natural disasters like hurricanes and wildfires are simply becoming known as 'weather', and biodiversity is disappearing from our very eyes. The fact is, we won't have a planet to do business on if we don't act now. Climate change is already hitting our bottom lines, as the cost of natural resources, energy, and manpower skyrocket. It's predicted to cost the world $20 trillion a year if we can't keep global heating to less than 2 degrees Celsius. This is a book about communicating climate: how to achieve cut-through, whether you're trying to inspire your clients, get your shareholders on board, or simply showcase your progress in greening the world. This is not a greenwashing manual. It is about achieving balance in a world where we need to reduce our consumption, but also keep businesses functioning, just in a cleaner, greener, way. Communicating Climate is packed with case studies, examples, tips and interviews from those leading the charge towards sustainability. 
588 0 |a Print version record. 
650 0 |a Climate change mitigation. 
650 0 |a Climatic changes  |x Economic aspects. 
650 0 |a Communication in economic development. 
650 7 |a Business & Economics  |x Environmental Economics.  |2 bisacsh 
650 7 |a Business and the environment; green approaches to business.  |2 thema 
650 7 |a Environmental economics.  |2 thema 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |z 9781837536436 
776 0 8 |i PDF version:  |z 9781837536405 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781837536405  |y Full text 

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